What I Do

Every product tells a story and that narrative needs to be designed. I think about how to guide people through the product experience using words. 

I work at the intersection of editorial and product, designing the language that goes into websites, apps, and digital products. If you’d like to hear more, please get in touch.

Values

  • Have courage to ask hard questions
  • Say what you mean and mean what you say without being mean about it
  • Dance with ambiguity
  • Strive to be diplomatic
  • Passion for serving people
  • Don’t take things too personally

Expertise

  • Content Strategy
  • Copywriting
  • Interface Writing
  • Information Architecture
  • User Research
  • Usability Testing
  • Copyediting
  • Brand Strategy

Process

I ask questions and listen to your goals and concerns. I care about your goals and clarify how we can work together. I ask questions to understand your audience’s deepest needs while keeping your goals in mind.

I collaborate and find momentum. Although we won’t know everything in advance, I believe in figuring things out together. I work iteratively and share what I know. I speak to be understood rather than to win.

I think about systems while executing on the details. I find the path where your business goals meet user needs. I bridge teams together to help them put people first while adapting to your process.

I use language to shape behavior. I define, write, edit, and implement content on your websites, mobile apps, and digital products. I wrangle messy information so real people can navigate through it. I choose words that help others feel understood.

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