Every product tells a story and that narrative needs to be designed. I think about how to guide people through the product experience using words.
I work at the intersection of editorial and product, designing the language that goes into websites, apps, and digital products. If you’d like to hear more, please get in touch.
- Have courage to ask hard questions
- Say what you mean and mean what you say without being mean about it
- Dance with ambiguity
- Strive to be diplomatic
- Passion for serving people
- Don’t take things too personally
- Content Strategy
- Interface Writing
- Information Architecture
- User Research
- Usability Testing
- Brand Strategy
I ask questions and listen to your goals and concerns. I care about your goals and clarify how we can work together. I ask questions to understand your audience’s deepest needs while keeping your goals in mind.
I collaborate and find momentum. Although we won’t know everything in advance, I believe in figuring things out together. I work iteratively and share what I know. I speak to be understood rather than to win.
I think about systems while executing on the details. I find the path where your business goals meet user needs. I bridge teams together to help them put people first while adapting to your process.
I use language to shape behavior. I define, write, edit, and implement content on your websites, mobile apps, and digital products. I wrangle messy information so real people can navigate through it. I choose words that help others feel understood.