All posts tagged: voice and tone

Write Microcopy Like You Give A Damn

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Content Strategy / UX Design / Writing & Editing

If you’re designing interfaces for websites and apps, it’s still mostly about words. Iterating quickly without considering the words is like forgetting to add yeast to the dough. You’re leaving out one of the most crucial ingredients that actually make your interface work. I’ve written previously about how copy is interface. Once people have downloaded your app, for example, words direct them and create paths for them to follow. If consistency is one of the […]