All posts tagged: product design

Language as Interface: A Voice and Tone Guide for Your UX Design Project

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Content Strategy / Marketing & Brand / Resources / UX Design / Writing & Editing

Editor’s Note: You could digest this piece in one sitting, or you might read it in chunks, use it as a reference, or even save it for the weekend. It’s long but comprehensive. Whatever you do, remember this: words are also design material. Choose them thoughtfully. Introduction “Like a well-built home, great software focuses on giving its users hundreds of small, satisfying interactions. A great transition in a mobile app gives us the same feeling we get […]

Why Slack Is Worth $2.8B: Its User Experience Makes People Care

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Business & Culture / UX Design

“A central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.” We often forget that we ask a lot from people who use our products. Whatever we design is asking users to do things our way. And it’s […]