All posts tagged: microcopy

Write Microcopy Like You Give A Damn

Leave a comment
Content Strategy / UX Design / Writing & Editing

If you’re designing interfaces for websites and apps, it’s still mostly about words. Iterating quickly without considering the words is like forgetting to add yeast to the dough. You’re leaving out one of the most crucial ingredients that actually make your interface work. I’ve written previously about how copy is interface. Once people have downloaded your app, for example, words direct them and create paths for them to follow. If consistency is one of the […]

Good Writing Is Good Design

comments 2
Content Strategy / UX Design / Writing & Editing

“Words matter. They are abstractions, too — an interface to thought and understanding by communication. The words we use mold our perception of our work and the world around us. They become a frame, just like the interfaces we design.” –Frank Chimero Michael Johnson, Design Director of Happy Cog, tweeted something recently that caught my attention. Not only because designers can learn about design from writers, but also, I believe that writers can learn about […]