All posts tagged: error messaging

Write Microcopy Like You Give A Damn

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Content Strategy / UX Design / Writing & Editing

If you’re designing interfaces for websites and apps, it’s still mostly about words. Iterating quickly without considering the words is like forgetting to add yeast to the dough. You’re leaving out one of the most crucial ingredients that actually make your interface work. I’ve written previously about how copy is interface. Once people have downloaded your app, for example, words direct them and create paths for them to follow. If consistency is one of the […]

Design Your Narrative Before The Product

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Case Study / Content Strategy / Marketing & Brand / Storytelling / UX Design / Writing & Editing

Your user experience is your product. When marketing people don’t talk to product people, what you get is less than ideal user journey. Below, I’ll explore how writing your product narrative first can help you design more welcoming experiences for potential customers. A case of disconnected user journey YouTube is a perfect marketing channel for some companies. If you target a niche audience, understand their behavior well, and find the right Youtuber to promote your product, it’s […]