All posts tagged: design process

Let Writers Lead on Your Product Team

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Content Strategy / Uncategorized / UX Design / Writing & Editing

Note: This is Part 1 of a series on using language to solve design problems. “Innovation is no longer just about new technology per se. It is about new models of organisation. Design is no longer just about form anymore but is a method of thinking that can let you to see around corners. And the high tech breakthroughs that do count today are not about speed and performance but about collaboration, conversation and co-creation.” –Bruce […]

Design Your Narrative Before The Product

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Case Study / Content Strategy / Marketing & Brand / Storytelling / UX Design / Writing & Editing

Your user experience is your product. When marketing people don’t talk to product people, what you get is less than ideal user journey. Below, I’ll explore how writing your product narrative first can help you design more welcoming experiences for potential customers. A case of disconnected user journey YouTube is a perfect marketing channel for some companies. If you target a niche audience, understand their behavior well, and find the right Youtuber to promote your product, it’s […]